Unlocking the Magic of Brand Positioning and Personality
Unlock the secrets of brand positioning and personality. Learn how to connect with consumers and create brand loyalty. Dive deep into the ma
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infomafergonzalez
- 3 days ago
- 3 min
Unlocking the Consumer Mind: Inside the Buying Decision Process
Delve into the intricate world of consumer psychology and understand the buying decision process. Discover how marketers can influence buyer
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infomafergonzalez
- Aug 29
- 3 min
Product vs. Brand: The Key to Building Consumer Loyalty
Let’s talk about the difference between a product and a brand and their importance in creating brand loyalty with consumers.
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infomafergonzalez
- Aug 27
- 4 min
Knowing Your Target and Their Buying Decision Process
Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.
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infomafergonzalez
- Jul 25
- 3 min
How Disney Manages Its Data: The Backbone of Its Marketing and Analytics Success
Let’s look at how Disney stores its data and the significant benefits of having an organized data center for marketing and analytics.
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infomafergonzalez
- Jul 25
- 3 min
Understanding Disney's Profitability
In the world of business, every entrepreneur or manager should understand the break-even point to have control of their business finances.
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infomafergonzalez
- Jul 25
- 2 min
Discover the Disney's Winning Strategy with Market Share and Share of Voice
Understand the importance of market share and share of voice to leverage powerful campaigns.
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infomafergonzalez
- Jul 25
- 3 min
Understanding Analytics as an Art to Enhance Decision-Making
Overcome the fear of analyzing data by explaining why it is an art and should be viewed as a beautiful process of decoding information.
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infomafergonzalez
- May 29
- 3 min
5 Essential Tips for Building a Winning Website
Discover the secrets to crafting a winning website with 5 essential tips, from mobile-friendly design to storytelling through images.
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infomafergonzalez
- May 22
- 3 min
Understanding Google Ads Through The Walt Disney Company’s Success
The Walt Disney Company’s use of Google Ads illustrates the platform’s potential to drive engagement, sales, and brand loyalty.
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infomafergonzalez
- May 15
- 3 min
Understanding Your Consumer to Craft an Effective Marketing Strategy
Often in marketing, professionals overlook the importance of exploring the consumer’s mindset to understand their decision-making process.
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infomafergonzalez
- Apr 19
- 3 min
The Secret Weapon of Marketing Leaders: Leveraging Research for Success
With regression, you can get a heads-up on the future of your business."
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infomafergonzalez
- Apr 3
- 2 min
Bad Surveys – Understanding the Mistakes Researchers Must Avoid
Crafting surveys can be one of the most challenging tasks for researchers, primarily because they often overlook a common mistake
7 views0 comments
infomafergonzalez
- Mar 22
- 2 min
Diving into Research: Qualitative vs Quantitative Data
see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.
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infomafergonzalez
- Mar 14
- 2 min
Embracing AI in Marketing: Navigating the Future Without Fear
With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.
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infomafergonzalez
- Feb 14
- 5 min
From Steamboat to Star Wars: The Timeless Marketing Magic of Disney
Discover the marketing secrets behind Disney's trajectory for more than a century.
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infomafergonzalez
- Feb 3
- 3 min
The Strategy Behind Persuasion
Persuasion plays an important role in advertising brands and products to reach more consumers and fulfill their needs.
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infomafergonzalez
- Feb 3
- 4 min
The Power of Selling Behind Storytelling
Brands should always consider storytelling as a tool for their marketing communications for better results.
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infomafergonzalez
- Feb 2
- 3 min
Conveying Emotions Through Videos for a Successful Campaign
Video advertising has been becoming so popular because it engages with the audience on many different levels changing their perception of...
8 views0 comments
infomafergonzalez
- Feb 2
- 2 min
Effectively Communicating to Connect with Consumers
Learn how brands connect with customers to increase engagement.
9 views0 comments
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