Brand Value Chain: A Framework for Measuring Brand Impact
Uncover the power of the Brand Value Chain framework and learn how to measure your brand's impact from marketing investments to customer per
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infomafergonzalez
Sep 183 min read
Sponsorships vs. Partnerships: Keys to Marketing Success
Discover the power of marketing with partnerships and sponsorships. Learn how to maximize your brand's reach and create lasting relationship
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infomafergonzalez
Sep 123 min read
Crafting Magic: How Disney Combines Experiential and One-to-One Marketing to Build Lasting Connections
Discover the magic of experiential marketing with Disney! Learn how they blend experiential and one-to-one marketing to create lasting conne
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infomafergonzalez
Sep 94 min read
The Magic of Post-Purchase Decisions
Uncover the fascinating world of post-purchase decisions and why they matter for marketers. Dive into the consumer's mind after a purchase!
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infomafergonzalez
Sep 54 min read
Unlocking the Magic of Brand Positioning and Personality
Unlock the secrets of brand positioning and personality. Learn how to connect with consumers and create brand loyalty. Dive deep into the ma
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infomafergonzalez
Sep 33 min read
Unlocking the Consumer Mind: Inside the Buying Decision Process
Delve into the intricate world of consumer psychology and understand the buying decision process. Discover how marketers can influence buyer
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infomafergonzalez
Aug 293 min read
Product vs. Brand: The Key to Building Consumer Loyalty
Let’s talk about the difference between a product and a brand and their importance in creating brand loyalty with consumers.
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infomafergonzalez
Aug 274 min read
Knowing Your Target and Their Buying Decision Process
Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.
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infomafergonzalez
Jul 253 min read
How Disney Manages Its Data: The Backbone of Its Marketing and Analytics Success
Let’s look at how Disney stores its data and the significant benefits of having an organized data center for marketing and analytics.
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infomafergonzalez
Jul 253 min read
Understanding Disney's Profitability
In the world of business, every entrepreneur or manager should understand the break-even point to have control of their business finances.
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infomafergonzalez
Jul 252 min read
Discover the Disney's Winning Strategy with Market Share and Share of Voice
Understand the importance of market share and share of voice to leverage powerful campaigns.
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infomafergonzalez
Jul 253 min read
Understanding Analytics as an Art to Enhance Decision-Making
Overcome the fear of analyzing data by explaining why it is an art and should be viewed as a beautiful process of decoding information.
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infomafergonzalez
May 293 min read
5 Essential Tips for Building a Winning Website
Discover the secrets to crafting a winning website with 5 essential tips, from mobile-friendly design to storytelling through images.
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infomafergonzalez
May 223 min read
Understanding Google Ads Through The Walt Disney Company’s Success
The Walt Disney Company’s use of Google Ads illustrates the platform’s potential to drive engagement, sales, and brand loyalty.
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infomafergonzalez
May 153 min read
Understanding Your Consumer to Craft an Effective Marketing Strategy
Often in marketing, professionals overlook the importance of exploring the consumer’s mindset to understand their decision-making process.
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infomafergonzalez
Apr 193 min read
The Secret Weapon of Marketing Leaders: Leveraging Research for Success
With regression, you can get a heads-up on the future of your business."
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infomafergonzalez
Apr 32 min read
Bad Surveys – Understanding the Mistakes Researchers Must Avoid
Crafting surveys can be one of the most challenging tasks for researchers, primarily because they often overlook a common mistake
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infomafergonzalez
Mar 222 min read
Diving into Research: Qualitative vs Quantitative Data
see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.
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infomafergonzalez
Mar 142 min read
Embracing AI in Marketing: Navigating the Future Without Fear
With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.
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infomafergonzalez
Feb 145 min read
From Steamboat to Star Wars: The Timeless Marketing Magic of Disney
Discover the marketing secrets behind Disney's trajectory for more than a century.
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