I often visit different websites when looking for specific information, such as buying a product or researching a place to eat. Every time I do, I find myself involved in the same dilemma. I get too influenced by the look and feel of the website; if I do not like how it looks, I exit as quickly as I can and go to a different one.
Like myself, most customers prefer user-friendly, easy-to-navigate, and visually appealing websites that provide necessary information without being too complicated or too simple.
In fact, according to SEMrush, improving the SEO of a website from the design stage helps increase traffic and improve the user experience.
However, you might be thinking, how can I achieve the perfect website? Unfortunately, there is no formula, but today I’m going to tell you five web best practices for you to craft a winning website and drive those conversions your brand is looking for.
Make it Mobile Friendly
First, you need to ensure your website works as well on phones as it does on computers. Nowadays, most people search for information from their cellphones, and you want to make sure they find the best experience on your site from whichever device they are using.
Like in Construction, Everything is in the Structure
A website structure/architecture refers to how the website is categorized. You want to make sure those categories are displayed in a way that makes sense for the user so any specific item they need is easy to find. As you can see in the picture below, Disney has a top menu with research topics that unveil subcategories to make the experience easy for users.
Be Useful
Try to create headers and content that relate to your keywords, so it makes things easier for visitors and search engines. When clicking on a website, people need to find the information they are looking for, so it is crucial to showcase that information for easier navigation and more visibility.
Appealing but Accessible
Who does not want to go crazy when it comes to the design and graphics of the website? It is much more fun to have a colorful landing page than a simple two-color design. However, you need to make sure the fonts, pictures, and general information are readable on top of picking colors that match so it looks cohesive and pleases people’s eyes.
Tell a Story Through Images
Images play a crucial role on your website if you use them correctly. They can optimize your SEO by driving additional traffic from image searches while also playing a crucial role in the design and navigation of the website. However, you need to make sure they align with the topic and overall design of your site, as well as be careful with copyrighted images.
These five basic tips will help you have an overall idea of how to properly build or optimize your website to increase traffic and gain customers. Many other things, some of them more technical, come into play when crafting a website, but this is a good starting point if you are looking to learn more about it.
If you want to understand SEO techniques and the importance that an SEO-friendly web design has for your business, I invite you to check out the SEMrush Team article about SEO Web Design to build a better website.
We will keep learning about digital marketing techniques for you to improve your marketing knowledge and discover the behind-the-scenes of powerful marketing campaigns. In the meantime, if you think your website is ready to go live, you can check our article about Google Ads to understand what comes next for your brand. See ya’ real soon.
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