Hello
Welcome to Marketing BTS, I'm Mafer Gonzalez. My journey began as a Cast Member in the Disney College Program, enriched by my background in Public Relations, Advertising, and Applied Communication. I am passionate about marketing, branding, content creation, copywriting, and of course, Disney. My goal? To share unique marketing insights gained from my time with Disney. I'm here to teach you marketing techniques from a different perspective, combining creativity with the enchantment that Disney is renowned for.
Join me as we explore marketing magic, one strategy at a time.
Our Mission
to demystify the marketing genius of Disney, making it accessible to enthusiasts, professionals, and anyone curious about the art and science of branding and marketing. Whether you're a Disney fan eager to learn about the stories behind your favorite campaigns or a marketer looking to refine your skills with proven strategies, you've come to the right place.
Why Disney?
The Walt Disney Company has long been a pioneer in creating unforgettable experiences, not just through its films and theme parks but also through its innovative marketing strategies. From nostalgia-driven advertising to cross-platform storytelling, Disney knows how to capture hearts and minds across generations.
At Marketing BTS
We believe in the power of storytelling and marketing to transform brands and touch hearts, and we're excited to share these insights with you. Join Us on This Magical Journey as we explore the secrets behind the scenes and the sales, learning from one of the most iconic brands in history.
