Latin America Partnerships & Promotions at The Walt Disney Company
“Over the course of 100 years, we have obviously seen a wide variety of films, content, and platforms, and the key has been to adapt to what the audience is consuming. Initially, our focus was on animation, which was a significant breakthrough; then television emerged. Now, we have entered an era of streaming platforms, where people consume content on a much more on-demand basis. Adapting to the audience's preferences is crucial because, at the end of the day, our commitment to storytelling remains. We strive to deliver amazing content that our viewers can enjoy on whichever platform or platforms
they prefer for their media consumption. This approach is a departure from the landscape of 100 years ago, which was considerably different and less varied. Nowadays, we also incorporate experiences with the parks, adding a full-circle dimension to our campaigns that were not present at our inception a century ago.”