Formerly 10+ years at Disney as a Data Analyst and Senior Media Planner, with experience in digital marketing
“Disney is a Master of Marketing. The company has created an iconic brand that endures over time thanks to its ability to connect emotionally with its audience. One of the keys to this success is the use of nostalgia.
Nostalgia is a powerful emotion that can create an emotional connection with the audience through happy memories. Disney has appealed to nostalgia to connect with this audience, and it does it masterfully, through its movies, characters, classic songs, and remakes. For example, the company has re-released classic movies like "The Lion King" and "The Little Mermaid" with great success. These movies awaken the nostalgia of adults who saw them in their childhood, and they also attract a new audience that is discovering them for the first time. This same nostalgia is revived in its theme parks, which invite you to live the magical experience that only Disney can offer. In conclusion, I believe that Disney is the perfect example of how to use nostalgia to build a brand that lasts a lifetime.”