Marketing Strategist at The Walt Disney Company
“At Disney, we constantly look for ways to grow and stay relevant in a relentlessly evolving world. After over a hundred years of founded, our ability to adapt and transform remains one of our biggest strengths. However, I would dare to say that the success of our company lies in its cast members and their passion for the brand. I've been able to experience firsthand the strategic and creative process of bringing a marketing campaign to life, and it is an extensive task that requires the partnership of lots of different teams. There is a specialist for every area of the business and every single one of them brings excellence to the brainstorming sessions and partner reviews. The secret to our relevancy in the entertainment industry is not in the constant market research or strategy inputs we daily work on but in our culture and community.”