Knowing Your Target and Their Buying Decision Process
Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.
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infomafergonzalez
Jul 253 min
Understanding Disney's Profitability
In the world of business, every entrepreneur or manager should understand the break-even point to have control of their business finances.
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infomafergonzalez
Jul 253 min
Understanding Analytics as an Art to Enhance Decision-Making
Overcome the fear of analyzing data by explaining why it is an art and should be viewed as a beautiful process of decoding information.
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infomafergonzalez
Apr 32 min
Bad Surveys ā Understanding the Mistakes Researchers Must Avoid
Crafting surveys can be one of the most challenging tasks for researchers, primarily because they often overlook a common mistake
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infomafergonzalez
Mar 222 min
Diving into Research: Qualitative vs Quantitative Data
see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.
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infomafergonzalez
Mar 142 min
Embracing AI in Marketing: Navigating the Future Without Fear
With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.
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infomafergonzalez
Feb 33 min
The Strategy Behind PersuasionĀ
Persuasion plays an important role in advertising brands and products to reach more consumers and fulfill their needs.
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infomafergonzalez
Feb 34 min
The Power of Selling Behind Storytelling
Brands should always consider storytelling as a tool for their marketing communications for better results.
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infomafergonzalez
Feb 23 min
Conveying Emotions Through Videos for a Successful Campaign
Video advertising has been becoming so popular because it engages with the audience on many different levels changing their perception of...
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infomafergonzalez
Feb 22 min
Effectively Communicating to Connect with Consumers
Learn how brands connect with customers to increase engagement.
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